In 2005, CoachSource conducted a global study of executive coaching, with an in-depth look at the profession from multiple perspectives. They repeated the study in 2013 and again in 2018.

One of the key measurements they examined was the purpose of coaching – Why is a coach hired?

Since we’re discussing leadership fundamentals this month, I thought I would share the results.

Top 3 Reasons to Hire a Coach per CoachSource:

1. Leadership Development – ranked overwhelmingly #1; the 2018 study found organizations spent on average $19,060 per executive on coaching 

2. Transition – either into a new role or a new career

3. Executive Presence – based on how others perceive the leader (their reputation), rather than how the leader sees themselves (their identity); also defined as encompassing gravitas, communication, and appearance

If getting back to leadership fundamentals means examining your own leadership development, transition, or executive presence, possibly it’s time to engage with a coach of your own.